To adapt a marketing strategy for mobile devices, today it is a vital necessity. That’s why all companies are actively trying to do it, but most of them are committing common errors that lead to disastrous results. Make sure your firm also does the following embarrassing blunders.
Clever creative
Advertising should be creative, but it also needs to be clear and to convey the essence of consumer. On mobile devices, where creativity is limited to the narrow framework of the small screen, to achieve this difficult. So you need three times to check the look of your new banner on the smartphone screen, and make sure the text on it is readable, and the picture is clear enough.
Too much call-2-action
Remember that the buttons on the screen of the mobile device, the user presses the finger, not the mouse cursor. So they need to be large enough and clear. And there should not be many. Many in this case a synonym for “unclear”. And when you do not understand something, there is a risk that he does not want to understand and go there, where everything is immediately obvious.
Everything is good in moderation
To attract the attention of buyers can be different, but the main thing – do not overdo it. Not to be Intrusive and not to cross the line. Too often, push notifications are always annoying. But if you are attempting to personalize them will stick out too much personal information about the user, which is not he told you, and which you yourself have learned, for example, from social networks, it will only scare off the client.
Wrong links
If a person clicks on your link, it wants to see a result. If the link does not work, then most likely you will lose customers. It happens also that link doesn’t take you where you want, that is bad. So be careful.
