Each of the social networks has bright characteristics, so no single recipe of success in SMM does not exist. However, there are facts that should be based. Here’s a list of five fundamental truths.
1. The number of clicks is not important
Clicks considered as a basic criterion of publication. But if most users will spend less than a minute to view your content, which will cost such clicks?
2. Teenagers aren’t the most active audience
Contrary to popular belief, teenagers aren’t the most active audience of social networks. According to statistics, much more time spend here women with young children. Perhaps we should build a social media strategy tailored for this user group.
3. Exchange of information is not only a repost
Reposts reflect the level of involvement, but do not give understanding of the whole picture. Distribution methods of content today has become very complex and confusing. Analyzing the effectiveness of publications and building a strategy, marketers must take into account “dark” social channels.
4. The audience of social networks is transitioning to mobile
The growing importance of mobile platforms is particularly noticeable on the example of social networks. This should be considered when targeting advertising – pay it in the first place mobile users. At least in “Facebook”.
5. Dialogue is extremely important
To publish content in social networks is not difficult. Much more effort is required to reply to every user who contacted you with the issue. But if you start doing it, then faceless Corporation will become a favorite brand.