During the year the television, radio and print media have lost up to a quarter of its audience. But the increasing importance of online news content. This are the results of a study conducted by Internews.
Ukrainians are very interested in news content: of those who took part in the survey, not watching the news only 1% of respondents. While traditional media for the year lost its popularity. 7% decline in readership of printed publications and radio are up 25% and 20% respectively. The number of viewers also decreased (from 85% to 82%), but the TV remains the main media for the residents of Ukraine.
The online segment, on the contrary, grows. The number of consumers of news in online publications has increased from 45% to 55% — almost a quarter. Social networks to get acquainted with the news uses 52% of the respondents.
The audience of television and Internet media different age composition: the TV is basically watching people older than 35 years, and the popularity of websites and social networks increasing at the expense of young people. The leader among the “news” of the social networks was Facebook: the number of users who read news here, has increased two times in comparison with 2015. The total number of FB registered users have increased by one third.
The problem of traditional media — the loss of not only the audience but also credibility. Online publications have become, on the contrary, to trust more. Now assume them to be true 52% compared with 47% a year earlier.