Digital marketing, though at the hearing at all, but is shrouded in many myths and incorrect judgments. Of those five, which can negate all the efforts on promotion, today we will tell you.
1. It exists only on the Internet
Actually no. Digital marketing is any form of promotion which uses electronic devices. Since they are now everywhere, and digital marketing, too, including in the world offline (telephone, television and radiolabeling). This provides advertisers with more opportunities to communicate with buyers.
2. This browser for few users
Perhaps once it was true, but not now. In 2014, the blockers were installed 15% of U.S. users, in 2016 this figure will reach 26%, and in 2017 more than 30%. Similar to the trend we observe in all countries.
Publishers all have this multimillion-dollar losses. The only way to solve the problem — to offer users high-quality advertising experience, to get rid of do not want.
3. This is already the current practice
New apps and programs released every day, and users are eager to experience a new experience. That is why digital marketing will never become permanently established practice. Today his face is determined, Snapchat, Periscope, Instagram and Pinterest services which attract attention of users.
4. Cultural differences are unimportant
The Social Media Monthly is found: if the subject is a curse, it will open up 30% more of the British. Americans the message rather ignore. This fact proves a good strategy always focuses on a specific audience and take into account including cultural differences.
5. The campaign will work without creating an image of the target customer
The image of the target customer should be the basis of marketing strategy. Make possible a more complete profile: age, profession, habits, ways to relax, Hobbies, etc. Just so you can offer appropriate and “catchy” content. This will be useful as discussions with experts and a brief meeting with your regular customers, during which they talk about themselves.
