Why did you create the video? What you want to achieve? Understand that sounds corny, but starting to do anything, ask yourself “What is my purpose?” This will help you to realize his idea and under no circumstances not to give up along the way.
To date, the strategy of creating video content is close to the usual strategy of content marketing. Except with one difference – the result video is 10 times more efficient!
What kind of questions?
5 questions that will help to develop a strategy for video content
No. 1: What does success live?
Let’s say tomorrow you are approached by a representative of any company and will come to you live about her product for a fee – do you think this is success video?
Or, say, the conference organizers will contact you and say he saw you on the YouTube channel, and invite to speak at their event. You call that success?
Or maybe you got a new client who looks forward to your cooperation, as he’s crazy about your content and videos?
All of this is a huge order, but an understanding of success will help you focus on videos that will accelerate a certain kind of success. So if you want to get more clients probably you should create more videos that help to answer the questions of consumers.
No. 2: Who is your target audience?
Let’s look at an example. We could appeal to entrepreneurs, small business owners, and other creators of video content for marketers. So what kind of audience I am guided? Among our viewers the usual businessmen and individual entrepreneurs who are engaged in online activities and want to promote their brands through video marketing. Therefore, we create a video of such a plan.
What kind of audience you want? Decide what category of audience and create videos that will interest them. You can use my service Buyer Persona Guide to find the image of your ideal client.
No. 3: What kind of content you can regularly produce?
What kind of video you will be able to produce at least once a week? Don’t know how to apply the technology of chromakey? Don’t want to edit records? Then you should focus on video in real time.
Are you interested in high productivity? Useful training courses? Probably you need to create dramatic videos. Whatever you choose, be sure to handle it.
No. 4: How will you disperse traffic to your video?
At what point is YouTube in your marketing process? In the foreground, with the aim to raise awareness? On the last page to improve conversions? Or in the middle – to ensure the attractiveness and confidence? Knowing this, you will be able to learn what types of videos you should create, and understand how they align with your overall goals.
No. 5: What is your call to action?
What actions do you expect from people after watching your video? For example, you want them:
- Clicked on the link to claim your free gift.
- Downloaded your e-book.
- Attended your online seminar.
- Watched more videos.
- Joined your group in FB.
Answer these 5 questions and you will be able to constitute the basic marketing strategy video content for your business!
