51% of companies in the pandemic used special software for improving business processlocation Alexandrov | 09.10.2020
Marketing Agency “RBC” market Research and the company SAP CIS from 4 to 28 Aug conducted an expert survey of more than 150 senior representatives of major companies from different segments
market: retailing; manufacturing and distribution of consumer goods; industrial manufacturing; pharmaceuticals (manufacturing, distribution, retail); logistics and transport of goods.
Most companies (51%) with a turnover from 3 billion rubles to 100 billion rubles. during a pandemic, used special software for improving business processes. The highest proportion
respondents who chose the answer “Yes” among the companies of industrial production (62%), pharmaceutical (61%) and companies involved in logistics and transportation of goods (59%).
The imposition of restrictive measures and translation of many business processes on remote mode and demanded significant changes in management approaches. In most companies since the beginning of the pandemic happened
significant changes in such business processes as managing staff (53%), marketing, planning and online sales at 51%, respectively.
The least changes were observed in industrial companies, who for objective reasons can not migrate all business processes into the online space. A more dynamic look,the company
employed in retail sales, pharmaceuticals, and also in the production of consumer goods.
The pandemic in General has helped Russian companies to begin the restructuring of business organization in the direction of digitization. The crisis has pushed companies to adopt complex optimizations
existing business models (43%), finding ways to reduce costs (45%), as well as the development of new business (27%).
The company does not expect a return to the old model of doing business. Most took part in the survey of top executives tend to save the schema of a remote operation part
employees whose duties are not directly related to a permanent stay in the office /at the point of sale /manufacturing (68%), etc. in addition, the company will try to continue to focus on the development of
online businesses, including, in particular, sales (53%). And this applies not only to companies from the sector of B2C but also to B2B companies equally.
The negative impact of the pandemic coronavirus felt the absolute majority of Russian companies (62%) with a turnover from 3 billion rubles to 100 billion rubles. regardless of the field of business.
The fall in revenue was 13%. Most affected retailers as well as manufacturers of industrial goods and consumer goods, non-food products. The
at least, among respondents there were those companies for which the pandemic has become a window of additional opportunities. In particular, the financial performance of logistics operators, as well as
pharmaceutical companies epidemic affected to a lesser degree. The revenue of most companies from these segments declined on average by no more than 16%, with up to a third of the experts surveyed
noted the revenue increase to higher than 50%.
Overall, Russian business is expecting to reach pre-crisis indicators is not earlier than the end of December 2020 Faster than others expect to recover the retailers that suffered the most during
involuntary quarantine – they expect activation of deferred consumer demand and do not expect the new restrictions. However, according to the most optimistic forecasts of market players, the Russian
the economy did not start the full recovery this year.
“In my opinion, one of the important findings of this study – the company drew attention to the digital component of your business and realized that the old business models no longer work. A crisis always
motivates development, and COVID-19 broke many stereotypes and familiar to all schemes in the construction of business processes. Many are waiting for the second wave of the epidemic and related challenges faced in business. In such
conditions for companies becomes every second counts, which will help to accelerate the execution of processes. Digital technology is the tool, which will help to solve this problem,” said
Alexey Petunin, managing Director of SAP partner and the fastest growing companies in Russia and the CIS.
Crisis, digital business transformation