In the Internet you can find many recommendations on how to choose SEO specialists for promotion. The problem is that these articles are mostly written by the employees of agencies, simultaneously praising himself. As a result, we often are guided not by those criteria that you need.
6 wrong selection criteria of SEO-Agency
1. They have certificates
Certificates don’t always reflect the real quality and merit. Besides, they are easy to draw in regular photoshop.
2. They are big and cool
If you are not prepared to allocate big budget on advertising, you will not be a priority client for large and well-known on the market of the Agency.
3. They have a lot of customers
In fact, it is not always good, especially if you are doing them only 3 SEO specialist, each of which hangs for 20-30 projects. What part of work time they can spend promoting your site?
4. They are cheap advance in the top
Hardly do you believe that for a couple thousand hryvnias will be on top on the subject with high competition. The maximum you can get – a beautiful picture that will have nothing to do with the desired result.
5. They regularly send reports
In fact, the key parameter here is the regularity and clarity of the reports, you as a customer. What’s the use of that you receive weekly in the mail some kind of incomprehensible gibberish?
6. All officially under contract
A contract is still made so that you will not be able to require the Agency and in any case you will be wrong. And if so, the main thing is not the formalization of cooperation, and real results.
What to pay attention
All criteria will prompt a simple common sense. Trust is the Agency that:
- provides a list of required work with detailed justification of their cost;
- calls price: not too low, but not astronomical;
- confirms the qualifications of case studies and examples of work;
- detailed answers to all questions before starting the cooperation.
Well, if you’ve decided to take SEO into your own hands, read our tips.