Statistics show that in 2015 the turnover in industry increased by 32%, in 2016 – is already 50%. According to experts, the growth trend will continue in the coming 2017. It is expected that after a year of sales in the Ukrainian e-commerce will grow by 30-40%. Experts also predict other important changes, including:
The increase in the share of mobile shopping
Users will be more likely to shop from mobile devices. This trend began in 2016, in 2017 it will only intensify. In developed countries mobile traffic overtakes desktop at all in the coming year, according to forecasts from Zenith Media, will be 75%.
The emergence of new brands
The new players will have a chance to press the dinosaurs of the e-commerce segment from their homes. The marketplace will evolve much faster than small online stores. This proves all the same statistics: in 2016, the traffic of the marketplace grew by 78% compared to 2014, while online shopping showed an increase of only 4%. Also becoming more and more popular boards: their traffic increased by 64% in comparison with 2014.