Mats in marketing is like walking a tightrope without a net. You’re lucky – you get to the end, you’ll get a plus sign to their own CDA and the admiration of all around. And if beautiful will collapse in the middle, you risk to lose important parts of the body, and surrounding also a stupid call. Because only a fool would think of walking a tightrope without a net. So whether in this situation to use the mats for brand promotion? Let’s examine a few examples and look at the results of the research.
They give the mats marketing?
According to Doug Kessler, creative Director of Velocity Partners, obscene language creates a stunning effect of surprise. Any ads that are “decorated” with swear words, immediately remembered and will always be associated with the brand that made it.
And all because the people themselves like to argue. According to statistics, 3.4 percent of our employed words are obscene. For comparison: only 1% of these words are personal pronouns. That is, people swear more often than talking about yourself. Swearing is an integral part of us, and therefore the brand, using profanity, seems to be closer and dearer.
Mat is not a sign of stupidity
Sounds like the attempt of the lovers of strong words to justify ourselves, but in reality it is a proven sociological research. Thus, specialists from Marist College and Massachusetts College of liberal arts found that the more mats uses a person is, the wider and more varied vocabulary. In addition, the widespread use of the mats demonstrates its high verbal fluency.
And only as a fairly savvy person can come up with a promotional video like this one. Take a look and see how cleverly you can use abusive expressions in advertising.
So what is the result?
Despite all the obvious advantages, many are extremely skeptical of the use of profanity in marketing strategy. Especially negative attitude to “abusive” advertising brands, family-oriented.
The company’s Kmart uses the phrase with a hint of a curse in the promotion online Shiping. In the end, if you look at its advertising banners, nothing inappropriate will not see, but if you read carefully and think a little – it turns out interesting.
From this we can conclude that with the right approach to the use of obscene language it is possible to promote practically any product, service or brand. But it is a very difficult task. And if you are sure that you will be able to implement it properly, better not to try.
