We collected the key phenomena important for businesses in 2016, and divided them into strategic long – term and tactical, i.e. current now.
Below is the complete list.
Strategy
Microservices architecture: the development of the API has opened channels fundamentally new forms of collaboration of companies from related fields.
Global network solutions, MOOCs (massive open online course) to support professional level employees.
Public cloud technologies. Data corporate players will continue to shift from capacity on-premises to cloud servers.
Digital channels: social networks, apps, and sites of its own design, instant messengers. The linkages with the consumer passes through all possible channels.
Social networks as an internal tool: not only companionship, but also the interaction of staff on the grounds of social networks.
Social business: the popularity and development of joint projects with customers, employees and partners of the company.
Artificial intelligence: information analysis, voice assistants and algorithmic trading. In 5-6 years the industry made $ 10 billion.
The blockchain as a fundamentally new way to transmit and store information without any centralized control and fraud.
The Internet of things. It is not just about gadgets – soon even the iron will go online.
Tactics
Collaborative consumption: among users is becoming more popular, the principle of joint use of apartments, cars, equipment or staff.
Big date: all information more and thus need more sophisticated tools for structuring.
Virtual reality: virtual tours of the shop, is the norm, not fantasy.
Mobile apps for b2b, earlier lagged behind the consumer, are gaining popularity.
Mobile payments are increasingly replacing cash.
Personalization of mailings and any appeals to the user. Work with the crowd and the abstract consumer is no longer effective. The more you know about the customer, the more chances to sell.
