Advertisers one by one are turning to social networks to promote products and services. Analysts predict that by 2017, advertising will spend $35.9 billion – a huge proportion, almost 16% of the market of Internet advertising.
Among all social networks Facebook (including Instagram subsidiaries) remains the most attractive to advertisers. Last year, it accounted for 65.5% of budgets on advertising in social networks. To maintain its leading position, Facebook offers marketers many options for their campaigns. Before you the 9 most interesting in our opinion.
1. The search leads
Recently Facebook offered a feature “Is to lead”. Collect contact information of potential customers is now possible through the form of a social network without creating a landing page. Those who have already used the new view campaign, reported a fourfold reduction in the cost of Lida.
How to start using the feature?
1) Create a new campaign – select goal “will Receive leads for your company.”
2) Plan your campaign and create ad groups.
3) Create a form to Lida at the ad level.
4) Select the fields that it should contain (you can optionally specify 3 of your question).
5) Enter the URL of the website where the leads need to be redirected after sending the form.
The application form can be personalized and pre-assess her appearance before the launch of the campaign.
2. Detailed reports
In the section “Breakdown” you will find information, to analyse the successes and failures of advertising campaigns. Here you will be able to see if your mobile advertising clients of any age and gender can best respond to your ads and in what regions the conversion of the “sags”. The information obtained will help make best use of your budget.
3. Custom model definition
Definition model FB is the rules by which the calculation of each conversion, with payment as per impression and per click. Understanding the scheme of these calculations, you can determine the value of conversions in Facebook. To adjust the model definition, you can see the “Manage ads”.
4. Accommodation in Instagram
Through the platform Facebook Ads since late last year to place advertising on Instagram. For this you just need to associate the profile “Instagram” with FB profile and to choose placement in Instagram.
5. Similar audiences
You made the overall portrait of your most valuable customers? Tool “Similar audiences” will help you to increase the coverage. Analyzing various data (location, age, gender, etc.), he will find people similar to those that have already been chosen.
The size of your desired audience can be defined in the range from 1 to 10: 10 ensures the maximum coverage and 1 – the choice of people who most fully meet the original requirements.
6. Detailed settings field
Regular opportunities targeting sometimes is not enough. You are interested in those who live in a particular city, or those who are in it? This is a completely different target group. Facebook offers marketers fine-tune the location of users.
Remarketing allows you to re-show your customers the products they viewed or added to cart. To use this feature, see the “Create audience” include/exclude certain pages/domains that users have visited.
This format allows you to place one ad a few images and links. According to Facebook, it reduces CPA by 30-50% and CPC increases by 20-30%. Carousel will allow you to talk about a few products or to elaborate on important features of any one. With it you can also tell the story of the brand, traced from its origins.
9. A variety placementof
Where do you want to show your ads? In the ribbon, FB on smartphones or computers? In the right column on a PC? In Instagram? You can specify the preferred placement and track the effectiveness of each of them to consider this in the further distribution of the budget.