Generally, the great iPhone presentation event usually takes place in mid-September. However, apparently this year will be earlier.
Sources close to the organization of the event indicated to Bloomberg that Apple will hold an event this September 7, where it will surely reveal the iPhone 14, in addition to many other products such as iPad, MacBook and more. It must be remembered that the iPhone is the product that generates the most money for the company, since it represents more than half of sales.
In general, the smartphone market has started to do poorly lately, as sales have started to worsen, if only slightly. It is just Apple one of the few companies that has continued to grow throughout the pandemic, so the iPhone 14 is expected to be a success.
As for the presentation itself, the event is expected to be 100% digital again, just as the company has done since the beginning of the pandemic. Despite the fact that by now many event organizers are already holding in-person meetings, Apple continues its remote approach. In fact, reports indicate that the company is already recording the presentation.
Whether true or not, it is very likely that Apple will launch invitations for its September event, it will be digital or face-to-face.