Fashion Consulting Group predicted that in 2016 the volume of Russian fashion market will fall by at least 36%. Confirmation of their words we see now in the middle price segment suffering the most, there is a reduction in 35-46% in the premium and lower – 15-20 and 6-10%, respectively.
To optimize the performance, many manufacturers are beginning to reduce its physical presence in the market and go online. This means increased competition and the necessity of finding optimal strategies of Internet promotion.
International company RTB House offers 3 recommendations for successful campaigns. Their analysts derived these tips based on working with its exclusive partners – the Internet-shop Wildberries and affiliate network Actionpay.
1. Put more goods in the banner
The more products banner offers, the higher its CTR. For example, the CTR of a banner with 12 images was 0.55%. Is on 20, 17 and 15 percent better than the conversion from the banners 2, 3 and 4 products, respectively.
2. Fine tune your advertising campaign
Before you start, determine exactly what your goal is and how much money to achieve it you are ready to spend. It is also necessary to choose the optimal model of payment per action (CPA), order (CPO), a sale (CPS) or per click (CPC). Adjustments you can make, but if they are too frequent, it can lose efficiency.
3. Install permanent cost per action (CPA)
This will allow you to optimize the budgets for advertising campaigns maintaining efficiency.