For now, all the tests done are experiments, but there might come a day when it’s not unusual to have scripts written by Artificial Intelligence.
The merits of IBM Watson are many, and can be found in many different areas. One of them is still incipient but we may see more in the coming years. It is about the scripts for audiovisual pieces.
The IBM platform he’s written the script for a 60-second Lexus commercial.. With this, the brand ensures that it has increased sales by 35% over the expected in the European region. The spot was directed by Kevin Macdonald (The last king of Scotland), who was the first time he worked with a script written by a machine.
At the moment it is an eccentricity. But scripts written by Artificial Intelligence could be commonplace in the future. How IBM Watson crafted the Lexus announcement enter the logic of machine learning. He had the help of creative agency The & amp; Partnership and AI specialist Visual Voice.
Of all the companies, they had Watson injected complete information on the most successful car ads in the last 15 years. So Watson was able to identify what caught the attention of consumers: what dialogues, what escensa, what images.
From this data, the IBM supercomputer he posed a script that included a Lexus rolling down an open roadin the middle of nature. The car drifted through sophisticated coast and forest landscapes, and ended up avoiding an accident. This was the dressing and the performance has been better than expected.
The technical prowess sponsored by Watson is not isolated. If there is a lack attributed to Artificial Intelligence, compared to humans, it is creativity. However, different projects over the last few years have given reason to think otherwise.
Before the scripts, Artificial Intelligence has been put to write novels. Obviously the AI had help from its creators, who traced the skeleton of the story. But the truth is that the text passed the filter of a literary contest. Those responsible for it did not realize that they were in front of a piece written by a machine.
But it has also been designed software that composes melodies. This is the case of Aiva, who has been inspired by the greats of classical music, from Mozart to Beethoven. Its success has been such that his compositions have been used in soundtracks for commercialsvideo games and even movies.
Not by will (of machines or their creators). This frontier of creativity has been tried many times. Not always correctly, it is true, but lately more wisely every time. It has even managed to design and build a robot capable of painting portraits. Painting, the oldest art, which decorated the cavern vaults and symbolically separated humans from other animals, is also learned by machines.
Artificial Intelligence integrated in the home
In this context, in the case of Aura, Telefónica’s Artificial Intelligence, present in six countries, its mission is to create a relationship based on trust and transparency with customers. They can interact with Aura through voice or text through Telefónica or third-party channels to give them control of their digital life.
In Spain, Aura is available through the Movistar + App and Movistar Home, the device that reinvents the home, and allows you to control TV, calls or living room lights among other features. In this way, Telefónica stands as the first telco to integrate Artificial Intelligence in the home, in order to improve communication between people.
Images: IBM, Lexus