Chat-bot MojiHunt for Facebook Messenger built on top of the game “three in a row.” After 6 hours of running it to play 3 thousand people, and now a bot popular among 300 thousand users.
Leo Kaning watched as people kill time in public transport, playing in the application format “put three items in a row.” When he came up with the idea to bring this mechanic to the chat-bot. The system sends the task, and the user sends in response to the question required Emoji. To dilute the process, it turns gifs and rewards for the performance of right action.
The first version, developed on the platform PullString, offered 20 levels. The process of promotion in social networks consisted of a video screen on the correspondence with the bot and the motto “MojiHunt — the most stupid game for messenger” and launch targeting countries which were interested in Emoji in Messenger. After 6 hours of running the ad bot added 3 thousand people.
To increase the involvement of Kaning added a few more levels in exchange for a like, repost and comment under the entry in Fb. The result is 7 million views, 31 thousand “like” and 12 thousand responses. Besides, with the addition of new jobs has increased three times the amount of time spent in chat with the bot.
MojiHunt interested in a canadian company that produces baseball caps with adhesive images Emoji. Thanks to the promo code for a free sticker, which appeared after passing level per day cap ordered 934 people.
This case shows that the popularity of chat-bots is not abated. Each month, the “Messenger” to communicate with 1.2 billion people. And if you find a way to keep the attention of users, it can be a lucrative business.
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