Neither virtual nor augmented, immersive is the new technology that the Spanish company Aumentaty has presented on the occasion of its eleventh anniversary.
Augmentaty, a company based in Valencia, has turned 11 years old and to celebrate they have made a presentation in which they have highlighted data on immersive technologies and their experience over these years, but this presentation has been carried out using what they call immersive reality. “It’s something that can be done live, and it makes the message sink in much better. You just need a good TOF camera (which measures depth) and be clear about what 3D elements need to be done for the user to interact. A huge immersion of everyone is achieved, of the protagonist and also of those watching, because no cables or VR helmets are needed. It is virtual, in real time, live and without devices,” commented Ismael Estudillo, technical director of Aumentaty.
The speaker is introduced into his own presentation, which allows him to interact with those elements that have been prepared and move around the environment creating the feeling for the viewers that he is really immersed in the content he is showing. In order for the speaker to know what he is doing, where he has placed himself or what he is touching, a screen placed in front of him is used that shows the same image that the spectators see and that serves as a reference point. Together, a real-time experience is achieved that creates a greater impact on viewers, taking the classic 2D presentation to another level, that is, increasing it.
“The latest technology is useless if there is no message. You have to understand that it is a means to get the message to convey more and better,” commented Esteban Anguita, general director of Aumentaty. “We have to teach the customer the best technology for their purpose, and for this we need to know well what their needs are. Using a virtual reality helmet, or an augmented reality brand because it is fashionable is bad for the customer and for the sector. You have to understand that fashions are only fashions. Immersive technologies are much more.”
From now on, when we go to a presentation we will wonder if it will be augmented or not. Anguita concludes by indicating that only those who understand the needs of the clients will manage to stay.