A few weeks ago, Netflix confirmed that it would partner with Microsoft to develop and implement an even cheaper plan that will include ads. And although some reports indicated that it was still somewhat distant, one report indicates that the company is urgent to get it out.
This Wednesday, The Wall Street Journal reported that the company has already informed advertising buyers that the launch date of the new plan will be the 1st. from November 2022. This is in barely 2 months, a much shorter waiting time than originally speculated, when it was expected to come out at some point in 2023.
And why get ahead of yourself? Well, apparently it’s a race. It turns out that Disney Plus is also working on a cheap plan with ads that will be launched this same 2022, so it all comes down to a competition between both streaming services to see which one launches the cheapest plan. Obviously, whoever arrives first will have a greater opportunity to capture the largest part of the public that wants to pay less.
According to Variety, Netflix will launch its plan with ads in several countries globally simultaneously, such as the United States, United Kingdom, Canada, France and Germany. On the other hand, Disney Plus will launch it first in the United States and then it will expand it little by little.
On the other hand, it must be remembered that the release dates are still a rumor, at least until the companies confirm them:
“We are still in the early days of deciding how to launch a lower-priced plan with advertising, and (so far) no decisions have been made. So that’s all just speculation at the moment,” a Netflix spokesperson told Tech Crunch.
Would you hire the cheap plan with ads? Leave us your comments!