In recent months, more and more streaming services are becoming interested in service options with ads, which makes it possible to offer cheaper subscriptions to users. Netflix is in full development of its plan, but apparently Disney Plus has already detailed it, and it will start in December in the United States.
According to information from The Hollywood Reporter, starting this December 8, Disney Plus prices will change in the United States. From that moment on, a new plan with ads will cost $7.99 USD per month, the same price that the plan without ads has at the moment. On the other hand, the plan with ads will cost $10.99 USD per month or $109.99 USD per year. This means that the regular plan without ads will increase $3 USD per month or $30 USD per year.
As Disney Plus is available in Mexico and Latin America, it is very possible that this price increase will also eventually reach the region. However, the report also indicates price increases for other Disney services – Hulu and ESPN+ – in the coming months. In the case of Hulu, the level with ads that currently costs $6.99 USD per month or $69.99 USD per year, will cost $7.99 USD per month or $79.99 USD per year, starting in October. On the other hand, the ad-free tier, which currently costs $12.99 USD per month, will cost $14.99 USD per month and will no longer have an annual plan option. In addition, ESPN+ will go from costing $6.99 USD per month or $69.99 USD per year, to $9.99 USD per month or $99.99 USD per year.
“With our new ad-supported Disney offering and an expanded lineup of plans across our streaming portfolio, we will bring a greater variety of consumer options at a variety of price points to meet the diverse needs of our viewers and appeal to an even wider audience. Kareem Daniel, president of Disney Media & Entertainment Distribution, said in a statement.
Of course, although Disney does not mention it, the objective of this strategy is to slowly increase the company’s revenue, once it has already achieved an important market share. There are already more than 50 million users on its exchange, so now the company just has to raise prices slightly or convince those who are not there yet, to arrive.
