It comes as no surprise that the Danes ‘ behavior in terms of online trading continues. Over the past ten years, we have increasingly resorted to e-commerce when buying something, and again in 2016 we set records.
In 12 months, from 2015 to 2016, the turnover of e-commerce increased by as much as 20%. This is expressed in a consumption of DKK 70 billion, which is the highest ever for the Danes. At the same time, this is an increase of just under 12 billion compared to last year.
At the same time, e-commerce has increased by as much as 70% over the past five years, cementing the fact that e-commerce is a serious competitor to traditional retail in the physical sense.
E-commerce has become easier via technology
The main reason why online commerce is increasing more and more with each passing year is that it has become and continues to become more easily accessible. In recent years, more and more people have gained access via smartphones and tablets, while the consumption of these devices has also increased.
In addition, applications have become more normal on the same devices, and search engines for travel and online clothing stores generate high sales figures through here. Specifically, from 2012 to 2015, there has been an increase of 112 percent in the turnover of goods purchased over mobile devices.
Quite simply, it has become easier to sit at home in the living room, while having both larger and more manageable selection on the screen than in the physical store – all made available via technology.
Clothing and travel sell best
Precisely because e-commerce has become far more accessible than it once was, so especially the trade of clothes and tickets has increased. For example, the fact that it is easier to survey a larger amount of clothing, which can also be filtered based on brands, sizes, colors and prices, has clearly made a difference.
A good example of this is Retailers of baby clothes, where online sales are hugely popular. Just watch a big baby clothes sale online here.
In addition, the trading conditions have also improved, and the problems that previously arose with e-commerce, especially freight and returns, have greatly improved. The shipping time is typically only 1-2 working days, while the return is 14 days. You just pick up and drop off at a local packing house. For those with a busy schedule, this is easier than having to go around physical stores.
Norway and Sweden trade more than the Danes
Although we in Denmark consider ourselves a bit of a country of departure on many parameters, we actually shop less online than both Norwegians and Swedes do. Where we traded for DKK 70 billion, Norway and Sweden traded at the same time for DKK 72 and DKK 79 billion respectively. In other words, we’re still lagging a bit behind when it comes to e-commerce.
However, the trends show that over the past 10 years we have had a more continuous increase in online shopping in Denmark. This means that within a number of years we can develop to become the most online trading country in the Nordic region. The enormous growth of 20% in one year is significantly higher than any other country in the Nordic region. Find more information about online shopping here.
E-commerce more popular than ever
It comes as no surprise that the Danes ‘ behavior in terms of online trading continues. Over the past ten years, we have increasingly resorted to e-commerce when we…
Written d. 19 feb 2017 – No comments