Researchers from the Universities of Valencia and Pisa develop a system focused on the construction sector and the real estate market that reads the reaction caused when visiting a place.
This tool has been possible thanks to a study carried out in more than sixty people, in which the brain and cardiorespiratory responses of patients were studied when they were exposed to virtual environments in which rooms were simulated that varied in shape, predominant color in the decoration or the amount of light present. By collecting that data, they created an algorithm capable of reading an individual’s emotional response with an accuracy of 70%.
Its creators say that precision is still far from reaching that obtained by current non-immersive methods, but they assure that in the future it will be much easier to use virtual reality when deciding what type of work will cause a better feeling to whoever will transit it. They also propose, as the next step of the project, to try to predict which routes we instinctively take when visiting museums to help decide the distribution of exhibitions.