The social network has commissioned a select group of employees to use artificial intelligence techniques to achieve a thorough analysis of user information.
All the information that Facebook collects from us will be available to a team of eight people that the company has recruited in order to look for artificial intelligence techniques, to analyze user data. They will be responsible for deducing events that do not appear explicitly in the social network or people’s emotions regarding different stimuli. This is an effort to personalize ads, which includes tremendously advanced software.
The artificial intelligence technique that this select Facebook team will use is called deep learning. The name says it all: the intention is to know in depth how users are. Through an analysis of the data by means of software, recognize objects within photos and collate the information to predict the behavior of the members of the social network in the future.
No one escapes that the more things Facebook knows about its users, the greater its ability to perfect its advertising system and serve ads more adjusted to the interests of each one. The social network is not the only one that uses this tactic, which in fact is widespread throughout the Internet, but it is perhaps the platform where the most amount of personal data has been dumped.
On this basis the company intends to deploy the most advanced analysis and artificial intelligence software possible. This system works based on levels, among which the concepts that are known about a user are distributed. The knowledge of the higher levels is defined by the information offered by the lower levels. These data can be varied and do not have to be previously classified, because the power of the algorithms allows establish relationships between seemingly very distant aspects.
The levels of information will be displayed in the form of a network, in order to be able to create a variable hierarchy. New data may be added to this set at any time that will occupy a certain position in relation to the rest of the network. The scope can be so deep that it is inevitable to ask about privacy, an issue on which the social network already sows controversy without having a superalgorithm.
Technology analyst Jim McGregor believes, however, that the real risk is that this information is sold to third parties. Well, what Facebook wants to do is the same thing it’s doing now, only more precisely.
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