In the company of Facebook do not stop searching for new sophisticated tools for effective advertising. This time the developers decided to use the geolocation feature to keep track of which places you go and what you are interested in.
This information will be necessary in order that the advertiser knew had an effect on whether it is on the customer and if he’s buying or service at the point of sale of the goods. Also based on these data, the user will only receive the targeted advertising content.
As you know, despite the development of Internet services, ninety percent of purchases made in traditional stores. In this case, all buyers or otherwise use social networks. Association of online retail business can bear fruit. Advertising effectiveness will be measured not clicks, and facts of purchases.
Of similar projects interesting is also a Store Locator that will pave the way to the shops, taking into account the wishes of the user and its location. So you don’t have to Google the address of every point of sale and monitor its work. The program will calculate the best route and will show you when and where to go.
