Ahead of the Christmas campaign, the social network will carry out during this summer a series of tests with this function.
Facebook has announced that it will test the augmented reality ads in your news feed, which will allow users to interact virtually with advertised products. For example, we can try on some sunglasses designed by the American Michael Kors, or see how some furniture is positioned on our real environment. Sephora, Bobbi Brown, Pottery Barn and Wayfair are some of the brands that will start testing this summer the new concept of ads.
The company has previously launched augmented reality ads in its Messenger application, making brands such as Asus and Nike get greater interaction from users who saw their ads. This feature was already anticipated in this year’s F8, with the arrival this summer of the possibility of viewing in Camera AR and Spaces the 3D messages of the Facebook wall.
The goal of the tests is to make sure you have the system ready before the Christmas shopping season arrives in the United States.