Google promises not to use data collected by fitness bracelets FitbitСергей Dragun | 14.07.2020
So he’s trying to receive EU approval to buy Fitbit for $2.1 billion Google claims that the deal is for devices, not personal data.
Google suggested not to use for advertising data on health status collected by the Fitbit devices. Maybe it will convince the EU to approve the deal to buy
developer fitness trackers.
About buying Google announced in November last year. The deal will help Google to take a leading
market position trackers and smart watches. Now Fitbit is 3% of the global Wearables market and is inferior to Xiaomi, Samsung and Huawei. And dominates the market, Apple with a share of 29%.
Google promises not to use the personal data of users that Fitbit collects.
“The deal is for devices, not data. App collected user data will not be used for displaying personalized ads,” reports
Perhaps this promise will help to get approval from the EU for the purchase of Fitbit.
The European Commission will ask for feedback from competitors and users before you make a decision.