The Internet of Behaviors is a practical matter, both for companies and for users. However, implementation – even through strict data protection laws – is not always easy.
Just because it is common practice in the Internet of Behaviors to collect user data, this does not always have to be necessary and useful.
When using smart devices – from smartphones to devices such as smart speakers to smart TVs and cars, enormous amounts of data are generated that help to analyze user behavior and make services better. This Internet of Behaviors has also long been part of the global business strategy and helps to make decisions and win customers.
The potential foundation is huge, Cisco expects to have 3.6 connected devices per capita of the world’s population by 2023. But the necessary amounts of data must not only be collected, but also managed. Due to data protection laws, this collecting frenzy reaches its natural limit.