In the world of advertising is no more volatile sector than digital. Introducing 5 important trends that determine its status today and impact tomorrow.
1. Growth programmatic-procurement
Automated purchase of advertising spaces is becoming more common today. RTB and DSP platforms eliminates the need to negotiate with specific advertising platforms, which saves a lot of time and money. Retargeting ensures your ads only to targeted users.
2. The emergence of new advertising platforms
A couple of years, any display can be used as an advertising site, whether it’s the screen on the home refrigerator or car dashboard. In addition to display ads, interactive displays will be able to track the reaction of users.
3. Search complex scenarios
Programmatic and retargeting will allow you to implement complex scenarios of ad – for example, those users who haven’t visited the online store within 3 weeks. Or attract customers who a couple of months ago I bought a TV, then began to look for accessories for home theater, but for some reason refused. This will make is truly personalized.
4. Increase budgets for mobile advertising
It will be even more noticeable amid a slight slowdown in the growth of digital as a whole. Analysts at eMarketer predict that this year the volume of mobile advertising market will grow to $100 billion At it for the first time will account for half of all posted ads.
5. Exit RTB offline
There is no reason to restrict RTB only Internet. In the future the user who googled sports shoes and uniform, when visiting regular store will see the banner of the same categories. Thanks to targeting the effectiveness of advertising will be much higher. The embodiment of such decisions in life – only a matter of time.
