In a struggle with Microsoft for purchase TikTok joined Oracle and TwitterНаталья Solovyov | 21.08.2020
Among the participants in the transaction to acquire the business of TikTok, which has already received the unofficial status of “most controversial deal of the decade” to join Oracle and Twitter. The
the first potential buyer – company, Microsoft now claims the business TikTok worldwide, not just in the United States. The story ends with such a forced sale – is still unknown, although
before the “day X”, established by the President of the United States Donald trump for the completion of this transaction, less than a month.
Oracle: TikTok as a new direction of growth
As reported by business news network CNBC, citing anonymous
informed sources, the struggle for the acquisition of assets of a platform for video messaging TikTok on four country markets – USA, Canada, Australia and New Zealand – joined
software giant Oracle. According to insiders, Oracle leads the negotiation process with a group of American venture capital companies having share TikTok, and these negotiations are private.
Financial Times, in turn, called the investors working with Oracle, the company General Atlantic and Sequoia Capital.
Despite the fact, continued the source, that Microsoft is far ahead of any other companies that expressed interest in the assets TikTok, working with the U.S. government over this deal for more than a month,
the Oracle talks about the acquisition of a business social media company in recent days has accelerated. Both of these companies are far ahead of other candidates for participation in the transaction. So, co-founder,
Chairman of the Board of Directors and chief technology officer of Oracle Corporation, Larry Ellison (Lawrence Joseph Ellison), supported the US President Donald trump, who promised to ban TikTok in
The United States as threatening the national security of the state, if a private holding Chinese Internet company ByteDance (owner of several popular services, including TikTok)
she will not give up this part of the business. In addition, Larry Ellison is known as the organizer of the event to raise funds for the campaign of trump, held earlier this year.
Currently, Oracle has no such businesses, as the social network or video service. In theory, experts say, the company would be interested in TikTok collected customer data –
to apply them to improve the marketing strategy is quite logical. Oracle today, according to the publication, is in active search of new points of growth that it needs. Thus, in the fiscal fourth
quarter revenue decreased 6% to $10.4 billion, However, the acquisition of media companies worth tens of billions of dollars would be for Oracle to significant change.
Twitter: the new integrated social network
To discuss a potential merger with American part of the business TikTok, which leads the company Twitter, reports The Wall Street Journal. According to
the publication, Twitter is considering the possibility that opens after combining two social networks – in the US, the video service TikTok installed on mobile phones about 175 million times, and the number
TikTok users worldwide reaches about 1 billion people. Details about the agreements failed to reach Twitter, is unknown. However, experts say WSJ, to Finance
transactions with TikTok, the company may need the help of investors. So, Microsoft purchase business TikTok in the United States, Canada, Australia and New Zealand is prepared to pay, according to some estimates, about
$30 billion, which exceeds the market capitalization of Twitter (circa $29 billion).
Microsoft: revision of terms of transaction
The media also reported about the change of mind of the main potential buyer TikTok – Microsoft, the owner of the professional social network LinkedIn. Only a few
days ago information was published about the achievement of preliminary agreements between ByteDance and Microsoft about the purchase of the units of video service in USA, Canada, Australia and New Zealand.
Now, Microsoft declared intentions to buy the service TikTok as a whole, including its departments in Europe and India. Experts, however, believe that this deal will suit ByteDance much more.
For example, in a huge market like India, where TikTok downloaded over 650 million times, the service was blocked in late June of this year, after a sharp deterioration in Chinese-Indian relations.
Who will ultimately be the buyer of the business TikTok and what part, while it is completely unclear. It is only known that prior to the date appointed by the President of the United States Donald trump – the transaction must be
completed September 15 of the current year remains very little time. Otherwise, in the U.S. service, constituting a worthy competition to the most popular and largest American
social networks YouTube and Facebook, just block. In addition, the buyer TikTok will have to pay significant Commission to the budget of the United States – only on such terms trump is ready to approve
the merger. However, it originally was about what the buyer and, accordingly, a payer designated by the trump Commission will be Microsoft.
Recall that the TikTok today in the United States under a partial ban, they can’t use members of the Federal government, employees of the Ministry of internal security, the Ministry of defence,
the transportation security administration of the US and civil servants.
Mergers and acquisitions
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