The company Facebook has provided advertisers a new option – format in-stream in social media, and Facebook Audience Network.
Now advertising in the new format without the sound, will be on display in videos look users.
According to the platform, users do not interrupt the viewing of more than 70% of these videos if they last no more than 15 seconds.
Advertisers offers several options for displaying their content:
- Video mid-roll in broadcast on Facebook.
- Video pre – or mid-roll on the court Audience Network.
Format in-stream is the video content (generally advertising) with a duration of 15-20 seconds, which is demonstrated in the video partner.