Times change, and with them – and marketing technology. From the ads on TV with the stars of marketers shifted to the promotion of products in social networks with the participation of opinion leaders.
The advantages are obvious: the more coverage, the a priori target audience (if the blogger is thematically linked to the product, of course).
Now we’re haggling over price. And the pricing formula is simple: the more followers a blogger has, the higher the cost of advertising on his channel. However, there are other criteria affecting the formation of prices.
Please find the infographics weblog salaries depending on different criteria in the social network Instagram, which has become one of the top marketing channels.