Content for humans or for search engines? Benefit ten readers or to attract hundreds using text, stuffed with keywords? Consider the advantages and disadvantages of Inbound marketing and SEO-optimization and bleed them together to see who wins.
Inbound marketing – in fact another philosophizing marketers, which means nothing like a promotion with quality content. Quality means useful, made for people and not search engine optimization.
SEO – a means to convey the content to the user, the side effect which is the overload keyword. In very advanced cases, the reader gets absolutely insane text, consisting of some “buy a juicer” or “buy a cheap toaster” to the place and out of place.
Inbound marketing attracts not advertising in the forehead, and the solution to the problem of the user. The user goes to the site to get the answer to the question – and finds it. For example, he Googles “how to get the stain from juice on the carpet” – and gets tips with an unobtrusive built-in information about the new tool for removing stains.
SEO in this case, slapped the key phrase five times, no less, in different variations than scare jaded buyer.
So who will win?
SEO improves rankings and drives traffic, but Inbound visitor turns into a buyer.
SEO-text full of keywordsbut devoid of quality, which offers Inbound marketing.
And what to choose?
Will reply with a question: why choose if you can combine? Good contentitem can’t wait to bury SEO, but then who will know about the product, who is going to read well-written texts?
Isn’t it better to make Inbound and SEO, complementing one another? 50/50. Without one there is no other, just need to separate the functions: SEO attracts Inbound – makes loyal. Little only to come out on the first page of the issue – need to keep user. But how to keep? Not to drum into his brain is the, but to solve his problem.
So combine Inbound and SEO are our sales and regular customers.
According to the materials: leadmachine.ru
