Today’s thing is the short videos in a loop: first TikTok, then Instagram with Reels and even YouTube with Shorts are fighting a fierce and endless battle. Well, it turns out that Instagram is using all possible strategies so that you don’t take its content to other platforms.
A few hours ago, The Verge reported a very curious change that is starting to happen in the iOS version of Instagram: if you are editing a video, you put sound on it and you want to download it, it goes down muted. So, if you want to create a Reel and take it to TikTok or YouTube Shorts, you first have to publish it on your Instagram account and then download it. Before, you could download the microvideo with everything and audio even when you were still in the editing part.
Obviously, this is just a new attempt by Instagram to discourage people from editing content on Reels and posting it elsewhere. It is common knowledge that Instagram has the best editing tools of that style of apps, so many people simply edit their videos there, download them and publish them elsewhere. Now that this will be more difficult, the app seeks to indirectly affect others.
This is not the first time Instagram has used different tactics to try to beat the competition. At the beginning of 2021, the company confirmed that it was going to start hiding content that had watermarks from other apps, basically a low blow to TikTok and people who simply republished the same content.