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Intel is impressed with the success of AMD, but now thinking what to do next

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June 21, 2020
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Intel is impressed with the success of AMD, but now thinking what to do next
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Intel is impressed with the success of AMD, but now thinking what to do galleana Saveliev | 27.06.2019

Intel впечатлена успехами AMD, но теперь думает, что делать дальше

The article, originally published on the internal portal designed for employees of Intel, the company examines the current situation and their future plans. Soberly assess the situation, experts
competitive threats Steve Collins and Walden Kirsch tried to explain to their people what do they see as the most significant weaknesses of the Intel, and what you can do at the moment.

Largely thanks to Ryzen processors for desktop and EPYC for servers, the AMD growth for the second year in a row exceeds 20%. In addition, the release of the AMD chips Ryzen 3000 is not far off. Intel understands that
new competitors will offer significantly better performance in the task of digital content creation. The increase in the number of cores in EPYC will also play a significant role and will give
higher performance when the cloud loads in the field of HPC, which also may have value and memory bandwidth.

The characteristics of the three representatives Ryzen 3000 is as follows: At Ryzen 7 3800X will be eight cores, 16 threads, base frequency of 3.9 GHz and a peak frequency of 4.5 GHz at a price of $399. Ryzen 9
3900X will get 12 cores, 24 threads, base frequency of 3.8 GHz, and peak acceleration to 4.6 GHz at a price of $499. Ryzen 5 3600X get six cores, 12 threads, base frequency of 3.8 GHz, and peak acceleration to 4.4
GHz at the price of $249. Microarchitecture Zen 2 will help to improve interprocess communication.

Intel is well aware that the fight will be serious, given that its next chip will be released only in 2020. Until that time, the company decided to survive at the expense of reduction of prices on processors
desktop by 10-15%, namely the Intel Core i9-9900K, i7-9700K and i5-9600K. The discount will range from $25 to $75.

In addition to reducing prices, the company plans to work on marketing and software solution. Overall, actually, from the rest of the action does not emanate a feeling of confidence, rather a certain proportion
confusion Intel. It is expected that it will be taken to support a large number of software developers and a wider range of products, which is not only processors, but also
other products, including memory Optane, adapters Wi-Fi and Thunderbolt, etc. the view was Also expressed that independent testing, according to the company needs less supported on synthetic
multithreaded benchmarks like Cinebench and pay more attention to real scenarios of work.

“We need to focus on getting in shape as soon as possible. We were in such an unenviable position partly because of our problems with management, and it is connected either with our technological
process or with our products that use them. But I believe that the implementation of our roadmap and strategy will be very helpful,” writes the publication one of the Intel experts.

Chip RAM

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