The Internet of Behaviors offers opportunities in terms of content and business options. However, despite all the enthusiasm, it is important to keep ethics and data protection in mind when developing appropriate applications and the associated data collection.
The data collected in the Internet of Behavior can be used for all kinds of insights, for better or for worse.
How would it be if you knew everything about the user in order to make his life easier – and at the same time to open up new business models? This is made possible by the Internet of Behaviors, which is based on the Internet of Things. Due to the increasing networking of smart devices with each other, enormous amounts of data about user behavior can be collected, which – properly analyzed and managed – help to provide the user with the best possible user experience in software.
This is made possible by estimating the next step of the user in interaction with his smart devices – and offering appropriate options. This automatically opens up a huge field of business opportunities, but at the same time, this technology also carries the risk of violating ethical boundaries and disregarding data protection. Developers and companies that offer appropriate solutions urgently need to keep these aspects in mind.