Is your website high on Google?

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A good ranking on Google is the Alpha omega for the yield of your website. If you are not finding relevant keywords, the forces on a good and nice website are often wasted. “Search optimization is important! With us, search optimization goes hand in hand with communication, design and functionalities, ” says director Heine Krog from the web agency pagedesign.dk

Search optimization completely covers the map of how well your website is positioned on the most used search engines. Everyone would like to be on Page 1, but competition is great and it requires knowledge and understanding of the mechanisms that control the rankings.

“Search optimization is essentially about communication. What is it the customer wants to search for and how do we tell Google? With good communication and the right technology, the possibilities for a fine placement are good,” says Heine Krog.

By good communication is also meant deliberate choice of words, because it is not good business if the plumber has on location no. 1 on the word faucets, if the customer typically calls it a mixer tap or a faucet. Therefore, it is important to listen to the customer and combine it with knowledge and facts about which words are actually searched for in your industry – an optimization expert can help you with that.

And it pays to spend time finding the right keywords that your website should be search optimized based on. It’s not just about creating a lot of traffic to the website. On the other hand, it is about creating a lot of relevant traffic in there. It provides sales, because then it is really interested visitors who come to your website, they stay longer on the page, if they find what they are looking for and buy also more. These two parameters reinforce afterwards your further search optimization.