Japanese Nidec will launch in Europe the production of engines for electromobility Saveliev | 02.11.2020
The company plans to make electric cars more affordable and to attract the attention of car manufacturers to alternative to internal combustion engines.
Nidec Corp will invest nearly $2 billion in a new plant in Serbia, immediately after construction of a plant for the production of electric vehicles in China. The opening is planned for 2023. The expected annual production of
ranges from 200,000 to 300,000 units.
In the future, the project should not only reduce the cost of electric vehicles and improve the environmental situation, but also to allow the company to get by 2030 35% of the market share of energy efficient motors.
The founder of Nidec Shigenobu Nagamori believes that in ten years the proportion will increase tenfold to $30 billion a year.
Nidec Corp has positioned himself as a kind of Tesla among manufacturers of engines for electric vehicles. The wide popularity of the company acquired in 2011 by an interesting coincidence, during the floods in Thailand the plants of the country have suffered from arrived water, including production
line of the company. Then it turned out that 75% of HDD-drives are about it.
In addition to the new plant Nidec recently opened in China development center. However, the bulk of the sales of its traction motors falls on Chinese market — 10 of the 15 clients of the company.
In recent years, the manufacturer was able to reduce the cost of product by 30% and, despite the pandemic, which has reduced the demand for electric motors, Nidec plans to reduce this figure in
twice. According to the head of the company Shigenobu Nagamori, the trend toward electrification continues and investors expect the transition to electric vehicles. At the same time, COVID-19 increased the demand for actuators for
the cooling systems of mobile PCs and medical masks, so revenue has suffered not as much as I could, to allow faster pick up the pace.
In 2014, Nidec acquired a manufacturer of automotive electronic control systems, Honda Elesys and 2019 by automotive electronics Omron Corp. The main competitors of the company
by the Japanese Denso Corp and Aisin Seiki Corp, established last year SP BluE Nexus.
electric vehicles, manufacture of