For the first time since the beginning of the corona crisis, companies have less demand for digital professionals. Between April and June, the number of advertised jobs fell by almost ten percent. This is shown by the digital job monitor, for which the Berliner Index Group searches all advertised positions on relevant job boards in printed media and on the Internet as well as on 400,000 websites for the corresponding job profiles.
Due to the increasing risk of recession, many companies are reducing their growth and innovation projects, which do not guarantee a quick return on investment. The decline in online marketing and e-commerce was particularly strong. But even high-tech qualifications such as artificial intelligence are currently less in demand than at the beginning of the year.
Peter Buxmann, Professor of Business Informatics at TU Darmstadt, says: “I think it is a mistake to put the brakes on investments in artificial intelligence now. Many practical examples show that AI increases efficiency in many companies, reduces emissions and generally helps managers to make better decisions.“
In fact, digital technologies such as cloud computing and the Internet of Things are suitable for saving energy. The operation of servers and applications in large data centers is usually more efficient than the operation of this infrastructure in your own company. The Internet of Things also offers potential, as the networking of devices and machines can increase energy efficiency.
In order to determine their ecological footprint, 28 percent of all companies now rely on a digital measurement of their carbon dioxide emissions, a survey by the high-tech association Bitkom has revealed. Another 30 percent plan to do so.
Bitkom Managing Director Bernhard Rohleder says: “Calculating the CO2 footprint is complex. However, companies must do this in order to comply with their reporting obligations. With a digital measurement, emissions can be reliably documented.“ In the future, specialists will be increasingly sought for these areas of application, which could lead to an increasing demand on the labor market.
Dr. Holger Schmidt has been working on the digital economy for two decades. First as a journalist, today as a keynote speaker, author and university lecturer. The economist focuses on the topics of digital transformation, platform economics, artificial intelligence and work 4.0.
