Yes, neuromarketing has long been used to increase the effectiveness of email marketing and increase conversion rates. Why don’t you use these simple rules to achieve the desired effect?
1. For the first impression need three seconds
The instinctive reaction is much faster than consciousness. This can be used to attract the attention of subscribers before they realize it. Tool is headlines that create a sense of urgency, or those that evoke a sense of excitement and delight. For example, photos of food, nature, something dangerous lightning are acting on our basic instincts.
It is successfully used in Mario Batali – the website fully dedicated to the Goodies. To resist the image of pizza is simply impossible.
2. Allocated – remember
The obvious fact is explained scientifically and named effect Restorff. Better remembered what stands out among other similar. Thus, a button with a call-to-action will increase the transitions from email messages. A big and bright button attracts much more attention than merging with the background text.
3. Nostalgia as an incentive to purchase
Surprisingly, nostalgia has the ability to influence the buying decision. In particular, positive emotions that it causes. For example, a company Loft in their mailing list, used the image of the old computer issue, which caused a wave of memories from my childhood and stimulated to make a purchase.
4. Images are perceived better
It is scientifically proven that over 90% of data processed by our brain are visual. For this reason, there is no sense to list messages with a long text, which will be only briefly visited by the subscribers. It is best to tailor your message, taking into account the above fact. You will be surprised, but sometimes the user only the title and the idea of letters to perceive the text.
5. The effect of the crowd has not been canceled
When you select an item in the priority one that choose other. But here it’s not just blindly following the crowd. WeRSM statistics shows that 15% of respondents choose the product on the basis of recommendations of the brand. More than 80% consider the opinions of those they already know. For this reason, social approval and custom content for effective online marketing. In Stitch Fix using this fact. Visitors of the resource is not deterred even the title “don’t believe our words.” While persuasive are testimonials and photos of real customers.
6. Colors have different effects on the brain
The choice of colour depends not only appearance, but also how to respond to our brain. In particular, blue relates to trust. For this reason he has been chosen by many financial and insurance institutions. Orange provokes action and is a great choice for CTA. It is necessary to consider the compatibility of colors and contrast, making your call to action more prominent.
7. We buy more from brands that are doing good
Experts Havas Media has conducted a study in which more than 50% of people preferred the product of a company that has a social mission. It must be sincere in their actions. Modern consumers immediately denounce the PR.
A good example of getting the company Goldieblox, which successfully applies the charity in promoting their products and marketing promotions. The brand produces educational toys for engineers. Another goal is to inspire girls to choose this profession. The same intention is clearly expressed on the mailing list, which pleased regular customers.
8. The gaze is directed where the opinion of others
A number of studies demonstrates that our look is directed to the same place and the sight of other people. When designing a message, decorate it with picture of the person calling attention to a call to action. This will show subscribers where they should click.
According to the materials: rusability.ru
