The startups at first, the two main problems. One of them is a constant shortage of Finance, and the second is connected with ignorance of how best to promote their business online. To kill two birds with one stone will allow content marketing. It is simple to learn and it does not require large financial investments.
Let’s start from the beginning: what is content marketing?
This is the direction digital marketing aimed at interaction with potential clients by creating and sharing different content. Content marketing includes many components: e-mailing, maintenance of corporate blog, social media posts, creating videos, images etc. judging by the experience of most B2B and B2C companies, the most effective of all the above named tools are email marketing and social media.
The cost of content marketing
There are, of course, much depends on how and what content the brand intends to create. But in General, content marketing is one of the most affordable ways of promotion. The cost of it is usually 62% less than the cost to other types of advertising, with the help of content you can generate almost three times more leads.
How to use content marketing?
Creating content, the main thing – to try to make it as interesting and understandable for the user. But you must strictly adhere to a single line, not to disperse their efforts in different directions. To avoid this, we suggest you use the following script actions.
Step 1. Study audience
Make the General portrait of their customers by using criteria such as gender, age, solvency, interests, needs, etc. So you will understand what content to offer your audience, and what she will be uninteresting.
Step 2. The definition of the action plan
First of all, identify the goal you want to achieve through content marketing. Also consider where you will place the content and whether to use third-party blogs. Think over what tools to measure the effectiveness of your content available to you. And, of course, one should be concerned about what kinds of content you want to create. So you clearly understand what you need and will not be distracted by trifles.
Step 3. Drawing up a content calendar
The regularity of posting content – the key to the success of content marketing as a whole. Therefore do not forget to publish their materials. And for this make yourself a reminder in the form of a content calendar – signs with notes about where, when and what you will post.
Step 4th. Optimization of content
There are a few simple rules that will not require from you special knowledge or effort, but will provide the “love” of search engines to your content.
First, try to make your posts unique. Do not copy mindlessly materials with other resources and if you copy, modify everything to create the illusion of originality.
Secondly, write current in their field of topics. To get to know them – just look through the top 5-10 pages of search queries. What people most often ask Google or Yandex, is your priority.
Thirdly, do not forget about the quality design of their materials. Text size and font, the presence of paragraphs, bulleted lists, headings, subheadings, etc. all affect the user’s perception of your content.
Step 5. The use of different forms of content delivery
Article – the easiest way to convey information to the user. But there are others. For example, you can set up a webinar or live from Facebook. Experiment without fear of failure because even a failed campaign will bring valuable experience.
