The aim is to provide customers with an independent offer by 2024 at the latest, a Postfinance spokeswoman confirmed various media reports on AWP’s request.
The management of Postfinance had identified digital assets as a strategic growth area and decided to make an offer to its customers as soon as possible, the spokeswoman said. There is a high customer demand for trading cryptocurrencies. The market continues to grow and there are many exciting applications around the blockchain technology underlying the currencies, she explained. However, since there is no offer from the financial institution, many customers switched to foreign trading platforms.
Postfinance will now put together a team to accelerate the development of a solution in this area. Discussions are also underway with “several potential partners” who could support Postfinance in this project.
However, investments in cryptocurrencies are already possible with the Yuh banking app, which Postfinance has developed in partnership with the online bank Swissquote.