Push notifications – the thing is sometimes effective, but dangerous, because it can scare off the most loyal customers. Let’s try to understand how to configure this tool to benefit and not irritate the customer.
Two main questions
They should start before you start working on push notifications:
– what messages correspond to the interests of the client?
– how often you can show them?
The most important thing to understand is that the user will be loyal to the personalized message. Closer to his interests, the better.
In addition, approximately half of the users will react well to breaking news or fresh content – again, based on personal interests.
How recipients react
According to a study by Localytics, held at the end of 2015, more than half of users find push notifications annoying and distracting.
Slightly more than a quarter of respondents receive notification from favor.
Another quarter of respondents said that notice to improve their performance and pass on relevant information.
That conversion
Also according to the Localytics report, only 15% of users who clicked on the notification, making a target action. However, this figure increases to three times, if we are talking about personalized notification. Under the target action implied from a reading text to complete the game.
Consider the achievement of goals and successful marketing campaigns!
