In mid-2022, we confirm to you that the multinational Warner. HBO Discovery decided that it was going to merge its 2 most important services, HBO Max and Discovery Plus, into one. And now, it seems that such a merger of services is close, because the company would have already decided on a name.
According to information from CNBC, the new service, which will combine the HBO Max and Discovery Plus catalogs, will be called simply “Max”. At the moment, the lawyers are analyzing the name to avoid there being any legal problem, but they are doing the same with other candidates in case the first one cannot be used for some reason. The code name of the new service is “Beam”, but it is very unlikely that this will be the official one.
The other interesting fact of the case is that although the app will be joint, Warner Bros. Discovery plans to have the contents of all its brands independently. So, at the beginning you will be able to jump and focus on the HBO, Discovery, DC Comics and Warner Bros. sections., depending on what you want to see, instead of having everything mixed up. After all, these are 4 production companies with very different content for very different audiences. You can think of Max as Disney Plus, which divides its Disney, Pixar, Marvel and Star Wars contents very well, for example.
Information notes that the merger of HBO and Discovery Plus will take place this spring 2023. First, through the addition of some content to the other, until little by little a new app/website is launched and the others are completely discontinued.
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