In order to prepare to explore new ways to engage the community, next year there will be no conference or booth presence.
Sony has shared that next year they will not attend E3, one of the most important events in the video game industry. The absence of the E3 means that they will not hold a press conference in relation to the fair, something that other companies such as EA and Microsoft do for example. As for the reasons for this absence, they point out that they are exploring new ways to connect with the community.
“As the industry evolves, Sony Interactive Entertainment continues to look for creative opportunities to engage the community. PlayStation fans mean a lot to us and we always want to innovate, think differently and experiment with new ways to delight players. As a result, we have decided not to participate in E3 in 2019. We are exploring new and close ways to engage our community in 2019 and can’t wait to share our plans with you.”
The PlayStation move comes after last month announced the non-celebration of the American edition of PlayStation Experience. Even so, the company has continued to announce new games for PSVR outside of events, as was the case with Borderlands 2 VR on the occasion of the second anniversary of the viewer.
“We are looking at the events as a whole and how we can improve communication with our fans and continue to surprise them. The times of the PSX and the E3 did not allow it. But many exciting things are to come, and we look forward to sharing them soon. Some of our great games will have key milestones next year, so we will work hard to take advantage of them.”
The company may be thinking of holding a larger event of its own than the PSX, but it could also mean a way to prepare for the next generation that could arrive in 2020, as rumours suggest.