Spotify keeps trying to market Ressively Dragun | 09.06.2020
Music streaming service Spotify is negotiating with MTS and its competitors. The service needs access to an audience of operators — so Spotify will save on marketing.
MTS will sell subscription service under their tariffs. Perhaps later there will be additional Telecom operators. Currently the total number of subscribers to music services exceeds
1 million the Operator develops “MTS Music” together with “Yandex”, and promotes Apple Music. Spotify — the world’s most popular music service. Launch in Russia planned several times in 2014.
Last failed attempt was made in August 2019, the following is expected in the fall of 2020. Competitors of Spotify in Russia are “Yandex.Music” Boom, VK Music and Apple Music. Interest
Russia is associated with the rapid growth of this segment of the market. By the end of 2019, the audience for music streaming in Russia amounted to 7 million subscribers, 147% more than in 2018. Projected
the market volume in 2020 is 10.9 billion RUB from paid subscriptions and advertising. Partnerships with local operators — this is standard output Spotify to new markets. It allows
faster to access audience and to save on marketing.
MTS | MTS