A bad marketer, consider e-mailing spam. If the user sends your emails to spam – it does not mean that the tool is outdated. That means it’s time to upgrade in accordance with the General trends: personalization, creating unique content and improving usability.
Now more about what awaits email marketing in the near future.
Form of subscription wiser
To give the user a checkbox subscribe default small font – only to incur the wrath. Do so quietly and sepamte his box of two hundreds of letters – then your brand just hate.
And what better popup? Yes. If you do not press the user to let him “get used” to your website, and then to offer a subscription. Wait until the reader is delayed and will learn something useful for yourself and go to a certain page or stay on the site for a minute, then to offer him a pop-up window with the offer to subscribe.
The design is adapted
Marketers have not yet had time to earn on the car and use the metro, notice: all nod off their smartphones. After they buy the equipment through them acquainted. And if the email marketer does not care about adaptive layout – dry oars.
In a nutshell, the design for mobile should be simple and clear: big, bright buttons and only the main information.
At least a third of buyers are likely to go to your site from a smartphone. If you do it right.
Emails will become more personalized
What’s better, the better. The more detailed the targeting, the greater the effect.
Send a letter to people aged 18-24 years? Give them a discount – they are best at it will react.
Aimed at an audience of middle age? Play free delivery.
Configuring the automatic sending, filter out addresses that have not opened your emails for three months or longer.
Recommend user product, based on what he had bought. Bought pizza – don’t offer him another, but offer sauce.
Almost always email marketer knows in which city is the subscriber. Send him only what is true for his city/region.
Not a bomb user boxes frequently – preferably every couple of weeks, but something interesting.
Embedded content will be more
An animated picture will attract more attention than just a picture. Soon letters will be to build not just gifs, and videos.
Card design will become even more popular
Card design like the reader its structure and is friends with smartphones. The division into blocks helps to better absorb information.
According to the materials: cossa.ru