Acer Starbreeze, Google, HTC, Oculus, Samsung and Sony have announced the creation of an international non-profit organization of HMD manufacturers with the aim of promoting the global growth of the virtual reality industry.
The leaders in the manufacture of virtual reality headsets have come together to create the Global Virtual Reality Association (GVRA) that will develop and share best practices for the industry, and encourage dialogue between public and private entrepreneurs around the world. The objective of the GVRA will be to promote the responsible development and global adoption of virtual reality. Research will be conducted and the international community will be brought together as the technology advances. The group will also serve as a resource for consumers, policymakers and industry stakeholders.
From the GVRA they are clear that virtual reality has the potential to be the next great platform, improving sectors ranging from education to health, and contributing significantly to the world economy. For all this, this organization is created that we hope will help promote the development and the arrival of virtual reality to the masses.
Recently, some of the members of this association have also joined to form the Khronos group that will be in charge of creating a unified API that serves as a virtual reality standard. Although, the latter group does not include Sony or Microsoft. For its part, Microsoft is working on its own standard that it will launch in the next Windows 10 update and whose objective is also to simplify the creation of content with an API and a store.