The popular rock band The Who, formed in 1964, has decided to celebrate its 50th anniversary by putting itself at the forefront of the technological revolution of virtual reality. To do this, they have launched a 3D application for Android and iOS smartphones today, but at the beginning of 2015 a much more immersive experience will arrive for Oculus Rift.
For this, as we can read in The Guardian, they have teamed up with Immersive. The smartphone and tablet applications will take place in a 3D world full of images from the long career of the British band, including unpublished photographs from the archives of singer Roger Daltrey. The application will be free and will evolve over time, although they do not rule out launching Premium content for it in the future.
But at the beginning of 2015 an Oculus Rift version of this application will arrive (available now for Android and iOS). This experience is planned to be paid, but they may release a limited version for free. On Wednesday the 12th it will be presented publicly to the press, and will allow us to fly through a world full of very representative elements of the band, such as the bullseye and some magic buses, in addition to fragments of the lyrics of the songs floating and instruments. It’s great to see how a rock band with so much history behind them has decided to embrace new technologies instead of seeing them as an enemy, as has happened so often.