As there is more focus on Climate Solutions and green alternatives, there will also be more expectations for private companies in relation to CSR. CSR and green it are far from new concepts, and especially in recent years, consumers have focused on sustainability, which companies have taken to heart and used as part of their marketing mix. But many companies associate environmentally friendly solutions with being expensive and unnecessary – we give some examples of how especially green it can make a difference for CO2 emissions and at the same time give companies a greater profit.
What is green it?
Green it is a broad concept and covers several different aspects. Among other things, it covers the reduction of the energy used by computers, mobile phones and other equipment. The it technology used to reduce CO2 emissions from cars and airplanes, for example, is also called green it. At the same time, Green it can also be using it to monitor but especially also control the energy consumption of a building.
On a global scale, two percent of CO2 emissions come from it equipment. Ironically, the right it – green it – can help to lower the emission of CO2 and at the same time also contribute to the companies getting more money between their hands. Green it and green solutions in general do not necessarily have to be expensive solutions that only reduce the profits of companies.
An investment that saves the company money
There are good financial savings to be achieved through the implementation of green it in a company’s business plan. However, when savings have to be thought of in companies, it is rare for people to associate improved and environmentally friendly it equipment with this. But there is a lot of money to be collected here, among other things because of the high energy prices on the Danish market, which makes it very interesting to come up with cheaper and better solutions when it comes to reducing energy consumption. At the same time, it is expected that energy prices will rise due to demand as well as demands to reduce the companies ‘ CO2 footprint.
In general, companies can save money without much trouble, and it may be a good idea for companies, even those who have not even considered focusing on green it, to take some of these initiatives to heart. Both for the sake of the environment but also to save a large amount of money yourself.
How companies save money via green it
On average, Danish companies that have a server room spend between 100,000 and 200,000 kroner per day. year on electricity. 60 percent of the electricity goes to the servers, 30 percent to cooling the servers and 10 percent to server accessoires, where it costs between 6,000 to 9,000 kroner per month. years to have just one server constantly turned on.
A Danish company saved 80,000 kroner on making their server room greener. The way they did it was to optimize their server level. They had multiple servers running 30-60 percent of what they were actually capable of. Therefore, they took down several of the physical servers and connected the remaining ones. It’s called virtualized servers. Virtualized server allows multiple servers to be on the same physical machine. By optimizing the company’s server space, companies save money on the number of servers, cooling, electricity and space.
Another example is that one company replaced all their desktop PCs with so-called”Thin Clients”.
Thin Clients runs the operating system locally but has no physical hard drive. All data is stored on a central server, where, however, it still feels like a normal pc. Thin Clients use 80 percent less power than desktops and 30 percent memory power than laptops.
The association for Danish pharmacies has also taken Green it to heart. They virtualized their 30 servers to three-bladed servers. They have subsequently saved about 100,000 kroner per year. In addition, they reduced their energy consumption by 48 percent, which corresponds to 60 tons annually.
A third example is JN Data. They chose to build a new server room that uses outdoor air to cool the room four months a year. In addition to that, they have also chosen to assemble their servers to fewer physical machines. Through these individual changes, they save around DKK 1,000,000 annually and around 2,400,000 kW/h, which is equivalent to 1,000 tons of CO2.
Green it does not necessarily require huge investments
So there is a lot of money to be gained by implementing green it in one’s company. However, it requires, of course, that you prioritize putting money into the project to start with. For some companies this will not be a problem, for others a mortgage loan may be the solution. However, it is important to remember that the money you spend on green it is quickly obtained again in the form of savings on various bills.
In addition, green it also exists in several different degrees, and you can therefore start with minor changes and step by step optimize your own business.
For example, software for one’s server is not a big investment, but at the same time can save you lots of money. Also the switch to “virtual meetings” instead of physical meetings, can save the company a lot of money. This saves on air tickets and other expenses in connection with meetings. At the same time, the company’s CO2 emissions are reduced.
So there are many opportunities to implement green it in your company – and it can be done at several different levels. It can help strengthen the company’S CSR profile but also make a profit in the sense that there can be a lot of money to save by focusing on green it in the company.
This is how companies generate greater profits via green it
As there is more focus on Climate Solutions and green alternatives, there will also be more expectations for private companies in relation to CSR. CSR and green it’s…
Written d. 31 jan 2017 – No comments