Digital marketers say that email marketing gives way to new methods like native advertising in social networks and will soon become a forgotten classic, but mailing is still too early to say goodbye. They remain one of the main tools and continue to evolve. List the 7 trends of email marketing in 2016.
Personalization
The maximum targeted emails is not new, but the more, the better should be every. The only way it will turn out to be useful to the user, presistemnomu ads, even the softest and multistage.
It is clear that manually every letter did not write, so the network appears more and more services for automatic personalization.
Minimalism
More than half of Internet users read email on smartphones and tablets, so the design of the letters does not tolerate excesses. Mailing and sites, adapt to different mobile devices.
Despite the fact that in the letters, viewed the desktop, the conversion of the above distribution, open mobile, a universal and more clickable.
Video
Simple GIF or video work better than text. The reader will pay attention to any movement: the company Dell added to the text of the gif and increased the conversion of the half.
About 20% of U.S. retailers have started to embed videos in newsletters and noticed that the user clicks on the video and not read the text – and thus, the trend is obvious.
Relevant marketing
Live becomes a reality, even for emails. So, one of the Hawaiian operators of hotel business right in the mailings indicates the temperature of the air on the coast, and users have an extra incentive to open such letters.
Pop-UPS
A controversial trend to follow which should be cautious. On the one hand, pop-UPS annoy the user, but to attract new subscribers.
So as not to anger potential customers, you can make pop-up pop up when the cursor goes up to the other tabs, i.e. in the moment when the user decides to leave your website. However, this solution is not realizable in a mobile version.
Dynamic content
Especially important when detailed targeting. What relevant content is, the better the results (conversion, sales). Mailing services allow you to divide the audience according to behavior on the website and the data specified at registration.
Spam
Mail services fight spam sometimes too radical methods: in blacklist, you can get a few non-existent addresses.
Email marketing remains to be careful when sending emails and at least send a newsletter to hundreds of thousands of addresses in one piece in order not to fall into spam.
According to the materials: rusability.ru
