Technology promotion in Ukraine is not standing still, he said the GD Nitrides (Citrine Marketing Communication) in an interview with the press service of Digital Monkey. He also shared his vision of leading trends in digital marketing and the fate of textual content.
Dementis Karidis – known in Europe specialist in digital marketing. Founder and Director of the first Greek word of mouth Agency Citrine Marketing Communication. In addition, actively teaching, speaking at conferences, round tables and forums in different countries of Europe.
Interviewer: Digital Monkey (DM)
Speaker: Nikolaos Karydis (D. K.)
DM: please Rate the level of development of digital marketing in Ukraine. How it differs from the European?
D. K.: Ukrainian digital industry is developing rapidly, becoming every year better. I saw how things were 10 years ago, I have something to compare. Especially bad it was with the design. But during this time there have been dramatic changes, and in all spheres of Ukrainian digital marketing. I think that its effectiveness it soon will not be inferior to the European. And in General, I think, in the future will not be dividing the Ukrainian, American, British and any other regional digital marketing. Everything goes in the direction of internationalization. The Internet unites and brings people together, gradually erasing the differences.
DM: You said that earlier in the Ukraine was particularly bad with web design. What was wrong?
D. K.: In fact, all. The design was retarded in terms of technical implementation and in terms of visual design. I feel better now. But still, if you compare a hundred Ukrainian resources and hundreds of European, you will notice the obvious difference. In any case, the Ukrainian digital industry is developing quickly, and soon your web design will not be inferior to the European.
DM: Your company is engaged in promotion of brands and individuals. Much different methodology of promotion in different cases?
D. K.: Yes, of course. Every client has different goals and needs, their own audience. All that you need to understand before offering any solutions. Need to perform, what the customer who his main competitors are and what methods of promotion they use. It is also important to study the audience of the client – and not just her gender and age, but also interests, worldviews, tastes, desires. In short, to find out everything I can. Analyzing different clients, you will get different results, accordingly and strategy for them will have to develop a different.
DM: And what, in Your opinion, will the text content in the future? Don’t displace if it fully photo and video content?
DK: Now the text is an important part of the content. But Yes, the General trend is that the amount of text in it gradually decreases, giving way to photos and videos. It is the video content will take a leading position in the future.
DM: What are the trends of digital marketing you can highlight, in addition to strengthening the role of the content?
D. K.: First of all, become relevant in local marketing. Also crucial will be the technology of virtual reality and the phenomenon of livestream.
