Page Blossom creates videos about DIY lifehacks that you can use in everyday life. Its content is designed for advanced Housewives with young children. In the end, the videos collected almost 400 million hits and 12 million accounts, which allowed the account Blossom to enter the top 10 viewed pages Facebook.
The data scientists collaborating with Blossom, test thousands of unique videos and created a system that is able to identify the characteristic features of “virality” stories.
They are determined by answering two questions: why do users stop flipping the tape for the sake of watching this movie and why then it serat?
“The time a census occurs, if seen or inspiring, or useful or just really cool,” said the company.
Also important is the video lead-in: it grabs and literally stops the user. For example, the most viral story on Facebook “decorated” with a splash of lingerie.
And to the user not only slowed down the tape for viewing, but Russell video content about the brand should not be associated with advertising, but at the same time increase its recognition. Simply put, users must realize the value of the story: then they’ll want to share with your friends.
According to the materials of Adweek.
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